Give hope.

Join the Kroger Co. Family of Stores and participating partners in the fight against breast cancer.

We're donating $3 million to breast cancer research, detection, treatment and prevention programs in your community.

Kroger Logo

The Cause

This illness takes a toll on the lives of our associates and customers.

So the Kroger family of stores is continuing its commitment

to finding a cure for this deadly disease and to helping women and their families find the treatment and resources they need to tackle breast cancer head on.

Our annual program will give $3 million this year

The funds donated will stay in the communities where our Customers and Associates live and work. Dozens of local organizations fighting against breast cancer will benefit from these donations, helping to support research and providing mammograms and other treatments for women in need. By Giving Hope a Hand, we will help fund cancer education classes and support groups, in addition to providing wigs, mastectomy supplies and transportation assistance.

Support with Yoplait

Thank You for Helping Us Go Pink!

YOU Helped Us Go Pink to Support the Fight Against Breast Cancer!

Yoplait Donated $50,000 to
Susan G Komen on behalf of Kroger.

We’ve Gone Pink to Support the Fight Against Breast Cancer! Thanks to all of you who have downloaded the digital ribbon to your Kroger shopper card in support of Giving Hope a Hand. Kroger communications, including our emails, websites, Facebook and Twitter, have gone pink! If you didn’t get your digital ribbon yet, get it now!

Follow the conversation on Twitter #sharingcourage

Participating Partners

Shop these participating brands to show your support for those who have joined us in the fight against breast cancer. Click on the logos denoted with to view their pink packaging.

Our Survivors

Get inspired by personal stories from our courageous associates

It takes an immense amount of courage for these women to come forward and publicly share their personal stories. They have bravely fought breast cancer and won. By sharing their stories, they offer encouragement, strength and hope to others fighting cancer.

Helpful Facts & Tips

Educate yourself and share The Knowledge with others.

Breast cancer is a complex illness, as diverse as the people who face it. These resources are not attributed to or endorsed by the Kroger Co. Family of Stores in any way.

Wall of Hope


What is the Wall of Hope?

The Wall of Hope is a collection of inspiring images and messages

of hope, love and support for those who have been touched by breast cancer. You will find that each image and message is unique, but together they create a community of inspiration.

Get regular checkups and always think positively.

Sue L

Baptist Health

RT @KomenNorthFL: Did you know…Six cases of breast cancer are diagnosed in men in the U.S. each day. #Komen #BreastCancer #TalkAboutItTues

27 August

@MicheleOnAir Are you running or Walking in this year's #Komen Race?

28 August

Fighting the Fight Every Day.

What's Your


Share Courage

Have faith!

Denise W

I take better care of myself now – I feel great!

Gloria A

Tisa L. Salazar

RT @dodomesticdad: I am participating in the Dallas/Fort Worth 3-Day! Please support me with a donation! #Komen #3Day #Cancer #Walk http://…

27 August

Losing is never an option!

Laurie R

Brought to you by The Kroger Co. Family of Stores